Box Customization Boosts Customer Loyalty and Sales
Box customization is a great way to make your boxes stand out and create connections with your customers. A memorable customer experience builds loyalty and can lead to long-term success for your business.
Use a t-square to measure the outer edges of your custom box and the creases on the side panels. This will ensure that the design you’ve chosen will fit perfectly when your box is constructed.
Customization Options
Whether your customers are considering products in your store or receiving them in the mail, your packaging is their first impression of your brand. A well-designed box can captivate their attention, effectively communicate product details, and instill a sense of eager anticipation. A box that reflects your company’s identity also strengthens customer loyalty and reinforces brand value.
FabFitFun is the women’s subscription box that lets you customize your seasonal wardrobe with full-size beauty, fashion, and fitness items every quarter. You choose what you want to get in your box each season and can add on additional Choice+ products to boost the value.
Box customization is available to seasonal members starting August 4, and will run through the end of the season (September 8). You can make your choices using the AllTrue Custom tool in your My Box page, a rolling email, or by logging into your account during the customization window. The Box Choices and reFills are limited in supply and sell out quickly, so it’s best to make your selections early! Boxes are shipped out in mid-September.
Printing Options
When you add printing to your shipping boxes, you create a personalized experience for your customers that boosts brand loyalty and sales. Custom packaging can also include important information about the product inside, allowing you to warn mail delivery professionals to handle it carefully or to offer additional details that will help your customers make the best use of the item.
Flexographic printing: This is a traditional printing method that allows for up to three colors on folding carton boxes. It uses relief plates and anilox rolls to print the image directly onto the box’s surface. It is a cost-effective option for high-volume orders. However, it is not ideal for designs with patterned graphics or intricate detail.
Lithographic printing: This is a more sophisticated option for high-end products and brands. It creates magazine-quality prints and is suitable for folded Box customization carton boxes and corrugated materials. It can also accommodate up to six different colors.
Digital printing: This is a modern and efficient method for creating customized packaging. It produces images and text quickly and is perfect for small runs of a specific design or color scheme. It is also a great choice for e-commerce companies that need fast turnaround times on their packaging.
Design Options
A box can make or break a customer’s experience with your product. Whether they’re shopping in your store, viewing photos of your products online, or receiving them at their doorstep, the packaging can be an important factor in building customer satisfaction and allegiance. Using the right box for your product will provide natural protection, while enhancing its overall appearance and creating a classier presentation.
Dedicated views can visualize either the Main model or a Design Option. A Design Option is a “workspace” where you can change the layout, size, or materials of the elements in your model. You can also use the clipboard tools (Copy and Cut) to move elements between Design Options or the Main model.
Once you’ve created a Design Option, it can be used to compare and contrast the different aspects of your model. You can also merge and delete design options, as well as set a particular option as the default. To create a new Design Option, select the option you wish to edit and click the Design Options button in Box customization the Ribbon. A new dialog will open. Click the New under Option Set and enter a name for the option set.
Materials
There are many material options available for your box customization, and the best choice depends on your product. Fragile items require different materials than non-fragile ones. Glassware, for example, requires a durable packaging material that can protect it during shipping.
Cardboard is an inexpensive option that can be printed with vibrant designs and colors. It is sturdy and lightweight, making it a popular choice for retail boxes and ecommerce packaging. Cardboard is also recyclable, which makes it a great choice for eco-friendly brands.
Rigid paperboard is another popular choice for custom packaging. It has a premium feel and is ideal for luxury products. It can also be coated with a glossy or matte finish.
Other options for customizing your box include foiling, embossing, and engraving. Adding these details to your box will make it more attractive and appealing to your customers. It will also help ensure that your customers have a positive experience with your brand, whether they are purchasing products in-store or receiving them in the mail. This will lead to increased customer retention and brand loyalty.
Sizes
When choosing a box size, it’s important to consider the dimensions of the product inside. This will help ensure that the box is the correct size and that there is enough room for packaging supplies. In addition, the box must be sturdy enough to hold the product without damage during shipping and handling.
To determine the best box size, lay out your products on a flat surface and simulate how they will be packaged. This will make it easier to see the internal measurements of length, width, and depth. Once you know the measurements, it’s easy to find a box that will work.
Some companies use the space on their packaging to communicate value props or even a company bio. This can increase customer satisfaction and brand allegiance. For example, Hanger Tea, a company that sells tea bags on little hangers in closet-shaped boxes, used its packaging to emphasize its uniqueness and build brand loyalty. They also partnered with social media influencers to promote their teas. This strategy helped them to grow their audience and sales.
