Luxurious Chinese Gift Box
Luxurious Chinese gift box is a key strategy for global luxury brands to deepen their bond with discerning local clientele. Taking note of Mid-Autumn Festival’s cultural significance, a number of leading players craft meaningful designs that encapsulate the season’s zenith.
Louis Vuitton takes inspiration from a Qianlong book box to present a gift set of books and calligraphy items, while Montblanc fuses its iconic library design with quintessential Chinese elements.
Louis Vuitton
As China’s Mid-Autumn Festival approaches, luxury brands are putting their best foot forward to connect with consumers. This translates into creative gift box designs that are Luxurious Chinese gift box designed to impress. These boxes showcase a brand’s commitment to the Chinese market and understanding of its culture.
Louis Vuitton’s minuscule handbag was created using two-photon polymerization, which allows for the fabrication of micro-scale plastic parts. The miniscule bag is based on the French fashion house’s OnTheGo tote and measures just 657 by 222 by 700 microns—it can fit through the eye of a needle and is smaller than a grain of salt.
Another LVMH brand, Hublot, is honoring the Chinese tradition of incense by releasing a set of mooncake gifts that include four types of incense sticks with calming properties and a special incense holder. The watchmaker’s gift also includes mooncakes crafted by the Mandarin Oriental Hotel. The gift box was launched on the Xiaohongshu app, which is popular with Gen Z shoppers. Xiaohongshu was founded in 2013 as a product recommendation platform and has since expanded to cover beauty trends, lifestyle, travel and luxury goods.
Montblanc
Mont Blanc pens are designed to be the perfect writing tool for the modern working man. They are sleek and sophisticated, and are crafted with precious materials. They also feature a smooth writing experience and excellent writing quality. They are available in many styles, from the regular Meisterstucks to limited edition pens such as the Modernista and the Boheme Papillion.
The lovely ridged bottles that Montblanc ink comes in are a delight to look at and to use. The shape is designed so that when you’re running low on ink, you can tilt the bottle to collect the ink in the “heel.” Montblanc also sells cartridges for its standard line of inks, which are a great way to enjoy the ink without buying a full bottle.
There are several ways to tell if a Montblanc pen is authentic. One easy way is to look for a serial number on the clip band. This is a detail that was only recently added, and most fakes leave it out. There are a few other things you can look for, but they’re more difficult to spot.
Ralph Lauren
While it may seem hard to build a brand personality that resonates with consumers, Ralph Lauren manages to do so through its high-quality design and brand loyalty. Its core product portfolio offers the right balance of classics and trends, ensuring that its apparels are still relevant in current times. Moreover, the company’s philanthropic initiatives like the Pink Pony campaign show that it takes societal considerations into account. Nevertheless, the firm will need to be careful not to over-extend its brand portfolio, as this could undermine its brand equity.
To strengthen its connection with Chinese customers, Ralph Lauren created a gift box for the Mid-Autumn Festival. It included a set of mooncakes and a Connect Four game, a theme that is important to the family reunion concept of the holiday. The gift was drenched in the signature Tiffany Blue and gold, and featured iconic motifs inspired by Jean Schlumberger jewelry. This strategy reinforces the company’s commitment to the Chinese market and its understanding of local culture. It also shows that it is willing to innovate in order to maintain its competitive edge.
Jaeger-LeCoultre
For Chinese New Year, Jaeger-LeCoultre offers a gift box that combines the brand’s values and cultural elements. The gift box features a Reverso Tribute Enamel Dragon watch and a strategy board game called nine men’s morris, which is traditionally played during the Mid-Autumn Festival. It also includes a silver needle white tea brick and a cigar-shaped Pu’er tea brick. The brand is aiming to connect with Chinese high-net-worth individuals by using the latest social trends and creating a unique product that reflects contemporary culture.
The brand’s collaboration with Jackson Yee is a clear reflection of its understanding of the younger generation. The younger generation is a key market for luxury goods and a group that is expected to continue growing in the coming years. According to a Wisers Social Media Database 2022 report, this younger generation is a source of growth for luxury brands.
The brand’s collaboration with Jackson Yee showcases its understanding of the younger generation and its willingness to adapt and evolve with them. Its collaboration with Customized essential oil packaging box Humberto Leon, the former creative director of Kenzo, also highlights its commitment to contemporary culture.
Zegna
The Zegna Group has a legacy that stretches back over 113 years, and its brand is known for its vertically integrated industrial supply chain “from sheep to shop.” In addition, the company invests in sustainability. For example, it has made a number of innovative products that make use of the existing fabric waste from its production process. The company also has a strong focus on innovation and partnerships. For example, it recently collaborated with Master & Dynamic on a turntable designed in aluminium and hand-stitched by Zegna artisans.
Its latest innovations are a direct response to how men live today – a new reality that blends smart and casual and crosses dress codes and occasions. This is embodied by The New Jacket, an overshirt that elevates a utilitarian staple to a luxury level.
Its CEO, Gildo Zegna, spoke with WWD China to discuss the company’s global strategic operations, particularly in mainland China, where it has adapted to the challenges of the pandemic. He shared insights into the brand’s future plans and explained how it aims to connect with Chinese consumers, who he described as sophisticated, discerning, digitally savvy, and eco-conscious.
