Ice Pop Packaging – The Key to Successful Ice Pop Marketing
Ice pops are a liquid-based frozen snack on a stick. They are a cousin to sorbet, but differ in that they don’t require freezing as long as ice cream or sorbet.
Frank Epperson, an Oakland or San Francisco resident, invented the first ice pops in 1905. He patented the concept in 1923.
Inventor
An ice pop is a liquid-based frozen snack on a stick. They are also known as freezer pops, ice lollies, ice blocks, iced drops, and paleta. The names vary by country and region.
Frank Epperson was a San Francisco native who invented the ice pop in 1905. He was experimenting with a fruit-flavored soda mixture that he made with powdered soda and water. He accidentally left the mix outside on his porch overnight, and in the morning he found it had froze around his stir stick. He figured out that he could remove it from the glass by running hot water on it.
The ice pop quickly became popular among kids, and Epperson began selling his creation at local markets and amusement parks. He also sold the two-stick version of the ice pop during the Great Depression, which made it cheaper for families to buy more than one.
Today, ice pops are a staple in the summertime. They are popular with children and adults alike, and they are available in a wide range of flavors. Some of the most popular include cherry, grape and blueberry.
According to TopPop Packaging, a product development company that manufactures alcoholic ice pops, the market for these products is on the rise. Its 30,000-square-foot manufacturing facility in Marlton, New Jersey, produces boozy blends that come shelf-stable and ready to freeze.
Many ice pop manufacturers have started adding small amounts of alcohol to their products for new flavors. This has increased interest in the alcoholic ice pop category and is part of the growing trend for low-alcohol by volume beverages for those looking to stay active during the warmer months, said Joshua Rassin, vice president of brand strategy at TopPop Packaging.
He added that this product is a popular choice for younger consumers who are interested in the creative design and trendy look of the alcoholic ice pops. It is also a good fit for those who want a healthy and fun beverage during the warm weather.
While the ice pop is considered an American invention, it is not the first frozen dessert to have been made. Ancient Romans enjoyed a variety of different frozen desserts, and variations of these treats can still be found in China.
Flavors
In addition to the traditional ice pop, there are many other flavors available. One of the most popular is the fudge pop, which uses cocoa powder and milk to create a sweet treat. Another is the sugar-free ice pop, which is made with no regular sugars but with synthetic low-calorie sweeteners.
Other varieties include a variety of fruit flavors, such as coconut and pomegranate. There are also flavored ice pops that contain small pieces of real fruit. These are more mature products geared toward adults.
There are plenty of different flavors to choose from when it comes to ice pops, but the most popular ones tend to be strawberry and grape. These are the most common flavors in most stores, but other flavors, such as lemon-lime, berry punch, and tropical punch, also sell well.
Most of these ice pops are manufactured in plastic casings. This allows them to be stored in cold areas without requiring refrigeration. They are often shaped like the heads of cartoon characters, which makes them more fun for kids to eat.
While children are the main consumers of ice pops, they are also a great source of revenue for businesses that ice pop packaging want to tap into a broader demographic. Adults will pay for a high-quality, healthy ice pop that has a good taste and is backed by a strong brand.
A large number of frozen dessert businesses produce these types of products as a way to diversify their portfolio. They can offer a wide range of flavors and textures, making them an excellent choice for retailers who are looking to expand their customer base or increase sales during the summer months.
Some companies even offer custom flavors and packaging for their customers. These companies can help you create a unique and memorable treat for any occasion, whether it’s a birthday party or a special event.
Some companies, such as Jel Sert, produce freeze pops that are shaped like cartoon otters. These are usually sold in an assorted pack, which includes original flavors such as lemon-lime, berry, and grape. They also have a tropical pack, which features banana, pineapple, and tropical punch.
Adults
Traditionally, ice pops have been associated with kids and summer, but a new breed of decidedly healthier frozen confections is allowing grownups to enjoy a little guilt free refreshment.
The best part is that a lot of these funky flavored treats come in packaging that is environmentally friendly and does not require an actual ice cream bowl or spoon to consume them. One of the best ice pop packaging gizmos is the reusable bottle or tube that encases a refreshing brew in a single, easy to carry container.
A company in South Jersey that has capitalized on this trend is TopPop Beverages, which recently completed a $20 million state-of-the-art facility that is currently packing 40 million ice pops, in the form of long-form form/fill/seal pouches (sachets with four-sided seals) and stand-up pouches. In addition to its ice pops, TopPop also offers a plethora of other malt, spirits, and wine-based beverages in a variety of shelf-stable formats, all of which are delivered in the latest packaging technology.
The company was founded in 2019 with a mission to capitalize on the booming adult ice pop industry. The best way to do this is to produce a quality product that can be sold at a competitive price point. This entails investing in state-of-the-art equipment, including the best ice pop packaging machines on the market. The top-of-the-line machines at the new plant are able to process both 2-oz and 3.4-oz adult ice pops with ease.
Packaging
When it comes to ice pop packaging, the key is to have a consistent look that customers can recognise. This will help build a strong brand and make it easier to market the product.
The colour of the packaging can also make a big difference to the way people recognise it. Choose a color that matches the flavour of your product. For example, use pink for strawberry and white for vanilla.
Having a simple design is always best, but it can be difficult to keep this in mind when you’re designing your ice cream packaging. You should also try and match the design with the product type. For example, if your ice cream is made from organic fruits and has no preservatives then the packaging should be designed accordingly.
Another important part of ice pop packaging is the fonts and colours ice pop packaging used. You need to make sure the fonts you use are suitable for the products you sell and your brand. You should use classic-style fonts and a sans-serif to give your packaging a timeless look.
For a brand with a more contemporary feel, you might want to use brighter, more vibrant colours. The colours can help make your ice pop packaging stand out in a sea of options.
You can also try using a doodle-style illustration of the product that you’re selling for your packaging. This will help you to tell your brand story in a creative way, and it’ll be something that customers can take home with them.
If you’re looking to create more of a nostalgic feel, you can choose to go with a traditional tub or carton box for your ice cream packaging. These are freezer-friendly, easy to store, and can be made from recyclable materials.
Finally, if you’re planning to add a little extra flair to your ice pop packaging, you can add some cool features like a swivel or a rotating lid. These can make it more fun for your audience and will definitely enhance the experience.
With the ice cream market set to grow even more in the future, it’s important to come up with unique and innovative ice pop packaging ideas. This will help you to improve your brand positioning and gain a more loyal customer base.